Pethouse Market Trends and Consumer Insights for 2025
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The pet food industry changes year on year and provides new expectations and trends, which show changes in the behavior of pet owners and market innovations. There is always a change in consumer demands, which must be satisfied not only by the basic needs of pets, but also by the products which will support health and well-being of pets, ignoring other factors like value for money and sustainability. In the given vein, knowing the trends that will precondition 2025 is essential in arriving at market solutions. This blog explores Pethouse Market Trends and Consumer Insights to guide that understanding.
The market and also the way that the BRF Ingredients is collaborating with alternatives that will help this industry. The Brazilian pet market is prosperous and gaining strength to become one of the largest in the world range. Over the past years, the industry has earned R$ 68.7 billion with an increase of 14 percent. Out of the whole, food segment contributed 55.5 percent to the revenue, a figure that stands at nearly R$ 38.1 billion making the segment very important to the Brazilian economy. This development indicates a combination of forces i.e.
Outdoor Pet House and Furniture Concentration & Characteristics

The number of pets in households has grown and a pet owner is more committed to taking care of its pet and high quality products are in demand. Moreover, Brazil occupies high rank in the ranking of the global markets of pet food, which proves the relevance and potential of such industry at the international level. When the forecasts in the next few years are positive, the Brazilian market has the obligation to carry out innovation and investment projects, more so on medicine prevention, functional foods, and natural products sections. The intimacy between the owners and their pets.
Has greatly led to an increased level of the premium pet product market in Brazil. To the majority of pet owners, pets become another family member, and that raises the needs in high-quality foods intended to result in effective digestion, enhanced immune system, and healthier coats of animals. Based on the global research conducted by Mintel, 92 percent of pet owners in Brazil refer to their pets as family and 61 percent of pet owners in Canada prefer to have their pets as companions.
Outdoor Pet House and Furniture Product Insights

According to data provided by the Brazilian Institute of Geography and Statistics (IBGE), the number of domestic animals in the country jumped by 132.4 million in 2013 to 144 million in 2022. In the presented case, the image of the top-quality food of pets is conventionally tied with the health, well-being, and good coat of pets, and can suggest choices that accelerate the process of digestion, enhance the immune system and the coat and overall vitality. The premium foods also get to be more specific to various.
Life stages or even particular conditions e.g. diets of elderly/overweight/entirely food-sensitive animals, demonstrating the degree of precision and customization of care that the guardians are interested to provide their pets. The American Pet Products Association (APPA) reports that 51 percent of pet owners are feeding premium food as one of the measures of ensuring their pet lives longer. In the same way pet owners want to feed.
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Their pets with top quality, they also get increasingly sensitive when it comes to solutions that can make their pets being well and free of health candidates in their pets. Preventive health products including functional foods and dietary supplements have become relevant in the market. These products are not merely ordinary nutritional elements, but in fact they have a particular purpose with the ability to augment the immune system, joint health, digestive health, and aiding them in avoiding weight gain. An enquiry conducted by the Companion Animal Commission (Comac).
Found out that 94 percent of pet owners value the preventative wellness of their pets religiously adhering to the advice on vaccination, deworming, application of flea control; besides giving consideration to their nutrition. To this effect, the market will have a tendency of adjusting to suit this need through the provision of products that are becoming more specialized to the individual pet needs.
The Growing Trend of Natural and Organic Dog Food in the Global Market

Just like other recent innovations in food components, the natural and organic foods are also becoming an effective trend in dog food industry. The rising awareness over health and well-being in general has made guardians look after foods with no artificial preservatives, colorings, and other chemical additives. This is the trend in Brazil that accompanies the development of the global market of natural and organic products induced by pet owners intending to provide pets with the same care they invest in themselves.
That about 60 percent of all pet owners tend to choose natural or organic dog food since they are more interested about the quality of ingredients and health promotion offered within the products. Mintel insights reported that the global market is driven by another segment, which is pet snacks and treats. In 2019-2024, 66 percent of new North American products were these products, and they are of growing popularity among educators. Both dogs and cats find this type convenient and beneficial in terms of extra health. Although dog snacks usually play up the digestive health.
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